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WELCOME TO SOUVENIR

I'm glad that you find the most valuable part of the project.

I got some insights contrary to tradition from Chinese Gen-Z girls.
Take the findings for free as meaningful gifts here.

Feeling is
more Authentic than Logic

Try to make consumers feel you, don try to convince and guide them.

Authenticity may Mean Disharmony and
Non-mainstream

You don’t have to make your point of view always look safe, but it’s better to be fresh and concise.

Consistency of Identity is the Core of Authenticity

Brands need to look in the mirror: know who they are and stay on.

Moderate Social Distancing is Necessary

Enthusiasm is a good traditional Chinese quality, but more important thing is to remain honest.

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